Director

Joakim Lundell

Acting

Career Snapshot

Explained

These indicators come from TMDB. They are relative signals, not review ratings.

Directed credits

Emerging

Beginning to build directing work.

TMDB popularity

0.6

Low visibility

TMDB internal trend index. Higher usually means more searches and page activity now.

Directed movies: 0Directed series: 1All crew credits: 8

TMDB ID: 2385921

IMDb ID: nm4697508

Known for: Acting

Born: October 9, 1985

Age: 40

Place of birth: Vadstena, Östergötlands län, Sweden

Gender: Male

Adult content flag: No

Career span: 1990 - 2026

Years active: 37

Average TMDB rating: 5.84

Wikidata: Q28125363

Also known as

Joakim Berg • Jockiboi • Jocke Lundell • Joakim Alexander Lundell • Joakim Alexander Karlsson

Frequent jobs

Director (1)Producer (6)Writer (1)

TMDB TMDB IMDb IMDb W Wikidata

Biography

Joakim Lundell, born on October 9, 1985, in Vadstena, Sweden, is an artist, format creator, director, TV host, author, YouTuber, and influencer. Previously known as "Jockiboi," he gained notoriety in 2010 through his blog and the reality series Kungarna av Tylösand. Over time, he transitioned from his controversial online persona to becoming one of Sweden’s most influential digital creators. Together with his wife, Jonna Lundell, he runs the YouTube channel Familjen Lundell, one of Sweden’s largest. He has won multiple awards at Guldtuben and the Barncancergalan for his work on YouTube. His music career began under the name "Jockiboi," releasing several Swedish-language songs, with hits like Snapchat and Efterbralla achieving platinum status. Since 2017, under his real name, he has released six singles that reached the top 5 on the Swedish charts, including the triple-platinum All I Need. Lundell has authored two autobiographies, Monster (2017) and Du är inte ensam (2018). He has hosted and directed various TV productions, including Spökjakt, which won Kristallen for "Program of the Year" in 2020. In 2019, he was a summer host on Sommar i P1, and in 2020, he launched Hide and Seek on Discovery+. Joakim and Jonna Lundell have frequently been ranked as Sweden’s most influential social media figures by Medieakademin’s Maktbarometern, topping the list in 2017, 2018, 2021, and 2022.