This Film Will Be Interrupted After 11 Minutes by a Commercial

Overview

16mm film loop 'Film In Which There Appear...' is shown, then separate 16mm film of a cigar commericial, then back to first loop. “You could mention that the ‘cigar commercial’ was for Dutch Masters– surely this was significant– its use in painting (Rivers, Deem), historical associations, Holland and Flanders in the history of art– the beginning of genre and still life painting, common scenes, portraiture", said George Landow of the film in a 1967 letter to fellow filmmaker Sheldon Renan. “After 11 minutes the projector was turned off, re-threaded and the commercial– a found object– was put on.”